SumAll partners with Magento to become a new Gold Industry Partner

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SumAll offers a new data analytics tool for Magento store owners to use their sales and revenue data to make better decisions and more money.

Stores easily sync up with SumAll’s online tool, and within a matter of minutes, real-time information abou…

Let a Magento Solution Partner Guide You to eCommerce Success

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A great online store holds the promise of strengthening your brand, building your customer base, and increasing your overall revenue. Whether you are launching your first online store or updating an existing site, you may need advice on how best to ap…

Silver Industry Partner Announcement:  BoostMyShop

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Magento is pleased to add BoostMyShop, a market leading vendor of extensions and services for the Magento platform, as a Silver Industry Partner.

BoostMyShop uses their unique expertise in Magento to offer clients in-depth consultations to help the…

Silver Industry Partner Announcement:  AheadWorks Co.

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Magento is pleased to add aheadWorks Co., a market leading vendor of extensions, themes and custom development services for the Magento platform, as a Silver Industry Partner. aheadWorks develops attractive themes and feature-rich extensions for Magent…

Featured Platinum Industry Partner: buySAFE

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We are delighted to welcome our new Platinum Industry Partner BuySAFE to the Magento family! Magento’s partnership with buySAFE was announced in a press release Tuesday, Nov 29 and they have already co-hosted their first webinar. buySAFE’s commitment …

Industry Partners Complete Magento’s Ecosystem

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A Vibrant Partner Ecosystem Fuels Magento
Magento is a powerful eCommerce platform that merchants can use to build and run robust online stores. In designing Magento, our expert engineering team purposefully did not build in every possible feature a…

L’agence Dn’D devient “Silver Partner” Magento

Depuis plus de 3 ans, l’agence Dn’D construit des partenariats technologiques et commerciaux solides afin d’offrir à ses clients le meilleur service sur les meilleurs produits, en développant des synergies gagnantes. Aujourd’hui, l’agence Dn’D devient Partenaire Silver de Magento, la solution e-Commerce open source parmi les plus puissantes, évolutives et performantes du marché. Pour l’agence [...]

We are now Magento Silver Partner

There was a webinar called “Updates to the Magento Solution Partner Program” two days ago (20 Apr 2011) that we attended. Those official Magento webinars usually come in a bad timing around 11am PDT which is 08pm Croatian time, so …

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Magento Partnership improvements

icon smile Magento Partnership improvements

This creates a problem for three other parties though:

  1. The uninformed end-users looking for help will (also) look at the partner level of both companies and erroneously assumes that a higher partner level means more experience/ quality. If the end-user isn’t aware of this (which is most often the case) they end up choosing for a company for (partially) the wrong reasons.
  2. Other ecommerce companies that have invested in Magento and are already (highly) experienced though many Magento projects. Some of these may choose not to pay for the highest (or any) level of partnership. Following problem 1. above, this means that these companies suddenly have a (big) competitor if another company in the neighborhood (without any Magento experience) starts carrying the same or a higher Magento partner label, because that is one of the criteria end-users base their choice on.
  3. Magento Inc. itself. When end-users make a choice based on the partner program that turns out wrong, Magento Inc. gets blamed for either the choice the end-user made based on the partner program or the Magento software platform that turned out to be more difficult/ costly to implement.

Because Magento is growing rapidly there are now many companies (and partners) implementing Magento, making the above a rapid growing problem. There needs to be a better way to differentiate the quality of Magento implementation companies.

Another (smaller) problem with the current partner program:

  • The Magento software editions cary the same labels as the Magento partnership levels (Enterprise, Professional and Community). This is a problem because it suggests a relation between the two that is not there. For instance: if and end-user already knows he needs/wants the Magento Enterprise edition, he might assume he will need a Magento Enterprise partner to implement the software. This is not the case.

Solutions!

Now you’ve read (and hopefully understand icon smile Magento Partnership improvements ) what the issues are, you might be glad to hear that Magento Inc. has start roling out some solutions, starting with Training and Certifications as soon as next week!

There are currently 3 courses:

  • Fundamentals of Magento Development (5 days)
  • Core Principles for Theming in Magento (2 days)
  • E-commerce with Magento (1 day)

For more information about the courses, take a look at the Magento Training page.

Eventually, companies will be required to at least have a certain number of officially certified employees to be able to acquire a certain partner level. The exact details on the transition to the new partner requirements aren’t published yet, but with the Magento U Training program starting next week, it’s time for all partners to start proving their experience and for all end-users to start using this as a better way of selecting a Magento partner, solving the above three problems.

Of course it will take some time to turn training into certification and individual certification into certified partners and reforming the partner program might even take to the end of 2011 (I don’t know the official planning), but it’s good to see this finally set in motion. Although this is long overdue as you look at the size of the current Magento ecosystem and the rapid growth it’s going through, I’m also amazed by how Magento Inc. is keeping up with the growth, how it’s effecting the company and how they are working towards a better ecosystem. Kudos for that!

With the training and certification in place (and properly executed), this will empower end-user to make better choices and for Magento companies to fairly compete on their experiences. I haven’t heard anything about renaming the partner levels to anything else then Enterprise/ Professional/ Community, but I guess that will be the icing on the cake icon wink Magento Partnership improvements .

 Magento Partnership improvements

In my opinion, one of the weakest points in the Magento ecosystem is in the way the partner program is build-up. At the beginning of this month I went to Los Angeles to attend the Magento Imagine conference, and I was eager to find out if, and how, Magento Inc. was going to improve the [...]

Recognizing Magento’s 2010 Top Solution Partners

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Since launching Magento in 2007, Magento’s solution partners have been and continue to be critical to our success. They work tirelessly building the Magento ecosystem and supporting enterprise customers on complex deployments.

Last week, immediatel…